![]() This is an event, such as a concert or art festival, that takes place at a particular time and location. It is displayed on Google’s job search page results. This is a collection of ratings or reviews of a company by its employees. DatasetĪ dataset is a large amount of organized information, such as weather reports. Courses appear in a list provided by you and can include details such as the title, educational provider, and a brief description of what the course is about. As they are a design style and not content itself, in order to use this feature, you must combine it with one of these other ones: Recipe, Course, Restaurant, or Movie. CarouselĬarousels are a design element that displays content in a list or gallery. Breadcrumbīreadcrumbs are those little navigation links that indicate where the linked page is in relation to the entire site. They also enable searchers to purchase a book directly from the search results page. Bookīooks include basic information about the book including publish date and publisher. These are displayed below the “Top stories” carousel and have rich content search results, including headline text and larger thumbnail images. Let’s go through each one individually! We’ll learn what structured data is used for and also show you examples of each type.Īnd there are even more discussed below… ArticleĪn article is a news article from a media website, sports site, or blog. How Many Different Rich Snippets Are There? Leave a comment below if you want to join the conversation, or click here if you would like personal help or to engage with our team privately. This will increase the likelihood that a visitor clicks on the link and comes to your page. With rich snippets, however, you can give a nice preview directly on the search results page. Normally, a visitor has to visit your site to see exactly what the content will look like. Some people are attracted to videos, while others like short questions and answers. The other major reason to use snippets is that it will help attract new and different audiences. Movie reviews, for instance, are far more likely to appear higher on search results pages if they use the movie rich snippet. The main benefit is that it will improve your SEO.Īs Google prefers content that conforms to its search formats, you will appear higher in search results. There are many different benefits to using rich snippets. Humans see rich snippets, but not schema markup.Search engines use the information from schema markup to give your site rich snippets.Schema markup gives search engines more context about your content.Search engines then take this extra context and use it to give your site rich snippets. For example, schema markup tells search engines – “that number is how long the recipe takes to cook”, but “this other number is how long the prep time is”. Your human visitors never see schema markup – but search engines use it to better understand the context of your site. We’ll exclusively refer to it as schema markup from now. ![]() But if you’re not a techie, it’s simpler to just think of schema markup and structured data as the exact same thing. Schema markup is a specific type of structured data. Structured data is a type of behind-the-scenes code that you can use to communicate with search engines. In order to give you rich snippets, search engines rely on something called structured data. But some of the most common rich snippets are: They come in a lot of different formats, which I’ll discuss in the next section. Rich snippets, also called rich results, are the actual additions that humans see in Google and other search engines. Let’s start with the term you know – rich snippets. But it helps to know what all’s happening under-the-hood, so to speak. I know you might not be a techie, so I’m going to keep things beginner-friendly. Ok, this section is going to use three different, but interconnected terms:
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